In my June SMART Ideas newsletter (www.smartideasformarketing.com), which was just mailed to subscribers, I focused the issue on something I call “ride-along marketing.” Ride-along marketing is a type of marketing campaign any business owner can leverage to get specific marketing messages in front of a specific person by “riding along” with something this person is…
Before I start, I want everybody to know this is a serious marketing article and contains several timely reminders for business owners and marketers everywhere. If you were offended by the subject line, trust me, there’s logic behind it so keep reading. Last week, I took some time to go through a pile of direct…
I just returned from a quick trip with the family to Disney World. This trip was our sixth Disney trip with our kids, and I was more amazed than ever before just how skillful and intentional Disney is at extracting maximum revenues from their guests. Anybody who considers themselves a life-long student of marketing has…
Here in the northeast United States, spring is here. The days are brighter, warmer and new life and growth is happening all around. As much as I like winter, spring is always a welcomed season and it always causes me to pause and remember just how fortunate we are to be a play some part…
No doubt you’re familiar with and have seen examples of PowerPoint-style videos on the web (if you’re a Mac user, substitute Keynote for PowerPoint). Even though they are often referred to as “video sales letters,” I believe this description is limiting, since there is so much more you can do with these types of videos….
“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look, and read.” - David Ogilvy I always appreciate the business owner who “gets it” when it comes to marketing. Especially a local business owner, who’s in the game every…
A few weeks back I got off my duff and scheduled a date night with my wife Becky (for some reading this alone might be a valuable reminder). I arranged for our kids to spend some time with their grandparents and made a reservation at a local restaurant we had been wanting to try. Amani’s…
In the April 2013 issue of my print newsletter, SMART Ideas, I focused the entire issue on the power and use of pictures in your marketing to get attention and make sales. The correct use of pictures is often an under-utilized, but extremely important topic for smart marketers. In this article, I’m going to give…
The April 2013 issue of the SMART Ideas newsletter is available for all subscribers to access (print editions are being mailed next week). Before I show what’s included in this issue of SMART Ideas, I want to give a shout out to SMART Ideas subscriber, Edwin Soler. Edwin helps organizations translate their marketing into Spanish…
Marketing with photographs is an excellent way for business owners and entrepreneurs to create marketing that stands out and gets attention. Photos in marketing have been around since the early 20th century and some of the greatest names in advertising have created world-famous campaigns built around photos. Ogilvy’s Rolls Royce ad, Bernbach’s VW ads, Absolut…
