New Response Boosting Content Added to CopyDoodles Membership Site
July 28, 2010 by Mike Capuzzi
Filed under Uncategorized
If you’re looking for an attention-grabbing direct mail piece. One that is tried and proven to work, look no further than the famous Wallet-Mailer created by my friend and Elite Experience Mastermind Member, Nina Hershberger.
The wallet mailer is a unique envelope that stands out from all the other mail in your mailbox [...]
Testimonial Strategies-The Temptation of “Testiphonials”
July 20, 2010 by Mike Capuzzi
Filed under Mike's Blog
Smart marketers know having real testimonials is a powerful marketing strategy.
What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself.
The important lesson here is the word “real.”
Lately, I have seen an increase in a practice I personally detest and one [...]
A Timeless Secret: Mastermind to Grow Rich
July 14, 2010 by Mike Capuzzi
Filed under Mike's Blog
These past few weeks I have been busy working on a project that I have been keeping a bit of a secret. But now I am ready to reveal what I have been working on… I have been hard at working putting together a great new book called, Mastermind to Grow Rich and today I’m [...]
What LEGOLAND® Borrowed From Disney (and you can too)
July 2, 2010 by Mike Capuzzi
Filed under Uncategorized
I just returned from a family vacation in San Diego, California. My two daughters love their LEGOs®, so making the trip to LEGOLAND in Carlsbad was a high priority.
LEGOLAND, in case your not familiar with it is an amusement park based on, you guessed it, LEGO bricks. I have to tell you that if you [...]
New Response Boosting Content Added to CopyDoodles Membership Site
June 21, 2010 by Mike Capuzzi
Filed under Mike's Blog
New Response Boosting Content Added to CopyDoodles Membership Site
We’ve just released 20 fun new CopyComics, including 10 restaurant-themed specific comics on our membership site. CopyComics are copyright free comics for marketers and they may be customized via our CopyComic Generator.
Also just released is a brand new CopyTemplate. CopyTemplates are templates you can customize [...]
Copy Doodles Challenge-Don’t Miss Out!
June 10, 2010 by Mike Capuzzi
Filed under Mike's Blog
Earlier this week, my good friend and CopyDoodles customer, Dave Frees and I, attended a Philadelphia Phillies game and, let me tell you, it was a great night (except the Phillies lost).
I shot the video above to give you a sneak preview of what you too could be experiencing on July 29th. Yes, that’s correct. [...]
Marketing With Cartoons-The Power of Personalized Comics
June 1, 2010 by Mike Capuzzi
Filed under Mike's Blog
Years ago, using cartoons and comics in marketing was much more commonplace than it is in 2010. Many of the most successful brands of the day used the attention-grabbing power of cartoons to promote their products. As the famous copywriter and marketer, John Caples said,
“For more than 50 years readership studies have shown that comic [...]
New CopyDoodles Edition & Much More Just Released!
May 20, 2010 by Mike Capuzzi
Filed under Mike's Blog
As part of my promise to my CopyDoodles Gold Members, we’ve just added a ton of new response-boosting content on our CopyDoodles member site, including a brand new CopyDoodles edition – the Carly Edition.
The Carly Edition is a set of over 790 new CopyDoodles in a unique handwriting style. As part of the release, we’ve [...]
A Wise Lesson From Napoleon Hill
May 17, 2010 by Mike Capuzzi
Filed under Mike's Blog
Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design [...]
Mike Capuzzi Speaks At Dan Kennedy’s “Business Of Copywriting Academy”
May 6, 2010 by Mike Capuzzi
Filed under Mike's Blog
Hey Guys!
Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting
Academy.”
I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics.
The workshop is for professional copywriters and they’ll be there to learn [...]
