Last week I spoke about how offline business owners and professionals can use webinars in order to generate profitable new revenue streams. If you missed that article, make sure to check it out now! And just in case you did miss that article, a webinar is typically a live video and audio presentation where attendees
A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. Webinars are also super-convenient
If you’re looking for a fun and unique way to get attention and increase the results of your marketing in 2012, consider using the CopyDoodles Access Club brand new “little hinge” marketing template! You may have heard the quote, “Big doors swing on little hinges,” from successful business owner and author, W. Clement Stone, in
If you’re looking for a fun and unique way to get attention and increase the results of your marketing, using a great-looking ticket, may be just the ticket to higher response (I couldn’t resist)! Event marketers have used tickets for centuries to give their events a special feel of exclusivity and as a way to
In this day and age where everybody is looking for the next shiny object to improve their business, there’s a simple solution immediately available to every business owner and entrepreneur! It’s expressing your appreciation and gratitude to friends, customers, clients, and colleagues by sending handwritten thank you notes. Today, when 99% of people complain of
Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don't care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use
If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started and how valuable it is to have a collection of creative marketing examples at your fingertips. Starting a marketing campaign from scratch
In my last article (http://www.mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of “personal correspondence” and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of “the lost art of personal correspondence” and
Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my "3 Steps to Incredible Response" webinar (and
On my last episode of Mike Capuzzi's 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy. I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book