If you’re looking for a fun and unique way to get attention and increase the results of your marketing, using a great-looking ticket, may be just the ticket to higher response (I couldn’t resist)! Event marketers have used tickets for centuries to give their events a special feel of exclusivity and as a way to…
In this day and age where everybody is looking for the next shiny object to improve their business, there’s a simple solution immediately available to every business owner and entrepreneur! It’s expressing your appreciation and gratitude to friends, customers, clients, and colleagues by sending handwritten thank you notes. Today, when 99% of people complain of…
Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don’t care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use…
If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started and how valuable it is to have a collection of creative marketing examples at your fingertips. Starting a marketing campaign from scratch…
In my last article (http://www.mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of “personal correspondence” and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of “the lost art of personal correspondence” and…
Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my “3 Steps to Incredible Response” webinar (and…
On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy. I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…
Hopefully you know who Dan Kennedy is and if you don’t, and you’re an entrepreneur of any sort, you’re missing on his extraordinary wisdom and business insights. I suggest you seek out a few of his books on amazon.com. If you’re familiar with Dan and his genius, you already know about the positive influence he’s…
Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a…
I want to thank everybody for participating in the advertisement examples contest I described on my recent episode of CopyDoodles TV. What follows below is my analysis into the results of each of the six split tests done on advertisement examples I mentioned on CopyDoodles TV. Of course, the real reasons why people respond to…