If you’re looking for a fun and unique way to get attention and increase the results of your marketing in 2012, consider using the CopyDoodles Access Club brand new “little hinge” marketing template! You may have heard the quote, “Big doors swing on little hinges,” from successful business owner and author, W. Clement Stone, in
If you’re looking for a fun and unique way to get attention and increase the results of your marketing, using a great-looking ticket, may be just the ticket to higher response (I couldn’t resist)! Event marketers have used tickets for centuries to give their events a special feel of exclusivity and as a way to
In this day and age where everybody is looking for the next shiny object to improve their business, there’s a simple solution immediately available to every business owner and entrepreneur! It’s expressing your appreciation and gratitude to friends, customers, clients, and colleagues by sending handwritten thank you notes. Today, when 99% of people complain of
Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don't care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use
If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started and how valuable it is to have a collection of creative marketing examples at your fingertips. Starting a marketing campaign from scratch
In my last article (http://www.mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of “personal correspondence” and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of “the lost art of personal correspondence” and
Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my "3 Steps to Incredible Response" webinar (and
I want to thank everybody for participating in the advertisement examples contest I described on my recent episode of CopyDoodles TV. What follows below is my analysis into the results of each of the six split tests done on advertisement examples I mentioned on CopyDoodles TV. Of course, the real reasons why people respond to
Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that
Everybody reading this article should constantly be on the lookout for good marketing examples that arrive in your mailbox, email inbox, etc. There’s a lot of neat ideas and strategies you can use in your business, if you simply have your “marketing radar” on and are always looking for good marketing examples that are getting