In my last article (http://www.mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of “personal correspondence” and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of “the lost art of personal correspondence” and…
Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my “3 Steps to Incredible Response” webinar (and…
I want to thank everybody for participating in the advertisement examples contest I described on my recent episode of CopyDoodles TV. What follows below is my analysis into the results of each of the six split tests done on advertisement examples I mentioned on CopyDoodles TV. Of course, the real reasons why people respond to…
Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that…
Everybody reading this article should constantly be on the lookout for good marketing examples that arrive in your mailbox, email inbox, etc. There’s a lot of neat ideas and strategies you can use in your business, if you simply have your “marketing radar” on and are always looking for good marketing examples that are getting…
I receive a lot of marketing examples on a daily basis in my mailbox and via email. Most marketing examples I receive are lacking in simple copy cosmetics and direct marketing techniques that would definitely improve response. Recently one of the direct mail marketing examples< I received stood out beyond the rest of my mail…
Order forms, response forms, action forms, credit card authorization forms, and legal documents all generally look the same and can glaze over the reader’s eyes unless you do something to spice them up such as adding CopyDoodles direct marketing software graphics. In the next few paragraphs, I am going to cover some really simple tactics…
For the last few days, I’ve been an attendee at a marketing event and the stack of sales and marketing literature (used as a sales lead generator for businesses) handed to me, as I type this article, is a testimony to a serious oversight many entrepreneurs, business owners and marketers make when it comes to…
One of the best advertisement ideas used by businesses in their marketing is to connect with your audience on a personal level with pets and animals. According to the American Pet Products Manufacturer’s Association, 63% of American households have a pet and over 50% of all pet owners would rather be stranded on a desert…
One of the best ways to advertise is by using comics in your marketing pieces. Over the years, a lot of marketers have gotten away from using comics in their marketing, but not because it doesn’t work, simply because they’re not aware of their power! Using comics is still a great way to grab attention…