Friday, July 30, 2010

How to Create Guarantees That Are Guaranteed to Boost Response!

Every business owner, entrepreneur and marketer should have a strong guarantee for their products or services.  It’s a fundamental strategy which will increase conversion and sales and if done right offers you a competitive edge.

Crafting a unique guarantee that stands out and removes all fear from investing in your product or service is a worthy exercise and while most people focus on the copy of the guarantee (which is critical), on this episode of CopyBoosters TV, I show you several smart strategies for making your guarantee LOOK unique and important.

Think about it… if your product/service is worthy of a strong guarantee – shouldn’t the “look” of the guarantee match?

I’ve been very successful at creating great-looking guarantees for both myself and clients and I wanted to offer the opportunity to see an example of how I do this with my Guarantee Certificate CopyTemplate™.

You can grab a copy of this Tear Sheet CopyTemplate for only $49 by visiting:

http://www.mikecapuzzi.com/cotm310

This special CopyTemplate allows you to create a unique-looking guarantee certificate (for either print or online use) and includes:

•    8 transparent certificate borders
•    Sample copy to swipe
•    30 never-released-before “Guarantee-specific” CopyDoodles
•    My list of top 10 unique names for your guarantee!
•    Special video describing:
- The eight things you can guarantee
- the 21 do’s when crafting your guarantee
- and 3 big don’ts when crafting your guarantee
•    Instant download!

Check out the video above for more details.  This is a great value and shows you unique strategies for creating a powerful looking guarantee!  I’ve even included the optional opportunity to try out my CopyBoosters® Member site for 30 days where you can access tons of valuable, response-boosting content, including CopyDoodles®, CopyComics and more!

Check it out at:

http://www.mikecapuzzi.com/cotm310

And let me know your thoughts about this strategy!

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Comments

4 Responses to “How to Create Guarantees That Are Guaranteed to Boost Response!”
  1. Reg Gupton says:

    Good stuff, Mike.

    Thanks.

    Reg Gupton

  2. Jim Palmer says:

    Mike, Loved the episode on the importance of strong guarantees! I agree that this is hugely important but often overlooked by most entrepreneurs. Your design tips and examples were awesome and of course I follow your advice with my “More Profits and Customers for Life” guarantee for No Hassle Newsletters! Keep up the great work! Jim Palmer – The Newsletter Guru

  3. Mike Capuzzi Mike Capuzzi says:

    Jim,

    I’m really glad you enjoyed the stuff on Guarantees. You need to remove the risk from your buyers so this is a huge strategy you must use in your marketing.

    Mike

  4. Mike Capuzzi Mike Capuzzi says:

    Reg,

    Thanks for checking in and leaving a comment. I really appreciate it. Hope you’re doing well.

    Mike

 
 
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