How to Create Guarantees That Are Guaranteed to Boost Response!
Every business owner, entrepreneur and marketer should have a strong guarantee for their products or services. It’s a fundamental strategy which will increase conversion and sales and if done right offers you a competitive edge.
Crafting a unique guarantee that stands out and removes all fear from investing in your product or service is a worthy exercise and while most people focus on the copy of the guarantee (which is critical), on this episode of CopyBoosters TV, I show you several smart strategies for making your guarantee LOOK unique and important.
Think about it… if your product/service is worthy of a strong guarantee – shouldn’t the “look” of the guarantee match?
I’ve been very successful at creating great-looking guarantees for both myself and clients and I wanted to offer the opportunity to see an example of how I do this with my Guarantee Certificate CopyTemplate™.
You can grab a copy of this Tear Sheet CopyTemplate for only $49 by visiting:
http://www.mikecapuzzi.com/cotm310
This special CopyTemplate allows you to create a unique-looking guarantee certificate (for either print or online use) and includes:
• 8 transparent certificate borders
• Sample copy to swipe
• 30 never-released-before “Guarantee-specific” CopyDoodles
• My list of top 10 unique names for your guarantee!
• Special video describing:
- The eight things you can guarantee
- the 21 do’s when crafting your guarantee
- and 3 big don’ts when crafting your guarantee
• Instant download!
Check out the video above for more details. This is a great value and shows you unique strategies for creating a powerful looking guarantee! I’ve even included the optional opportunity to try out my CopyBoosters® Member site for 30 days where you can access tons of valuable, response-boosting content, including CopyDoodles®, CopyComics and more!
Check it out at:
http://www.mikecapuzzi.com/cotm310
And let me know your thoughts about this strategy!


Good stuff, Mike.
Thanks.
Reg Gupton
Mike, Loved the episode on the importance of strong guarantees! I agree that this is hugely important but often overlooked by most entrepreneurs. Your design tips and examples were awesome and of course I follow your advice with my “More Profits and Customers for Life” guarantee for No Hassle Newsletters! Keep up the great work! Jim Palmer – The Newsletter Guru
Jim,
I’m really glad you enjoyed the stuff on Guarantees. You need to remove the risk from your buyers so this is a huge strategy you must use in your marketing.
Mike
Reg,
Thanks for checking in and leaving a comment. I really appreciate it. Hope you’re doing well.
Mike