Marketing Tips-How Can You Use This Marketing Idea in Your Business?
I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location.
So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who “get’s [...]
Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)
So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group.
To recap:
1) Ask for feedback (and capture contact info)
2) Create and share your story
3) Foster an environment of idea sharing
4) Create a “behind-the-scenes” experience for your customers
5) [...]
Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)
If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it. Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make [...]
Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)
I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World. We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney.
We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates exceptional [...]
Copy Cosmetics-Copywriting Design Done Wrong!
Recently, I heard a news report about “Artic goo.”
Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting.
Being a copy cosmetics geek, I couldn’t help but [...]
