An Insider's Glimpse into a Consulting Day with Dan Kennedy

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Hopefully you know who Dan Kennedy is and if you don’t, and you’re an entrepreneur of any sort, you’re missing on his extraordinary wisdom and business insights.  I suggest you seek out a few of his books on amazon.com. If you’re familiar with Dan and his genius, you already know about the positive influence he’s

Gary Halbert newsletters, a powerful direct mail example, and a nifty little book…

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Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a

1930s Advertisement Examples: Can You Pick the Winner? (part 2 - the answers)

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I want to thank everybody for participating in the advertisement examples contest I described on my recent episode of CopyDoodles TV. What follows below is my analysis into the results of each of the six split tests done on advertisement examples I mentioned on CopyDoodles TV. Of course, the real reasons why people respond to

Successful, effective marketing has impact!

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Successful, effective marketing has impact! The late Gary Halbert said that “Successful marketing is about impact.” You can have effective marketing that makes an impact by using strong, emotion-driven copy. Or you can add impact to create effective marketing with a powerful, irresistible offer. With effective marketing you can even have visual impact with a

More Recent Direct Marketing Examples That Caught My Eye – Part 2

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Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that

Recent Good Marketing Examples That Caught My Eye – Part 1

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Everybody reading this article should constantly be on the lookout for good marketing examples that arrive in your mailbox, email inbox, etc. There’s a lot of neat ideas and strategies you can use in your business, if you simply have your “marketing radar” on and are always looking for good marketing examples that are getting

3 Reasons You Need Your Own Web TV Show Website!

One of the fastest and most unique ways to grow your business and gain more exposure is to create your own Web TV Show. Now, more than ever your customers and prospects are getting everything from news to entertainment on the web. According to digital marketing behavioral company, ComScore, 174 Million U.S. Internet users watched

The Blank Page Blues & the Power of Swipe Files

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If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started. Starting a marketing campaign from scratch each and every time is tedious and not a great way to leverage time and creativity,

7 Smart Ways to Use CopyDoodles on Webinars

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A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is by using CopyDoodles on your webinars. Personally, I am a huge fan of webinars and over the year’s I’ve hosted hundreds of webinars. Some that were informational and free, some that sold a product and some that required

6 Cool Ways Everyday Business Owners Have Added CopyDoodles to Their Marketing Mix!

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CopyDoodles are one of the most fun and effective tools to add to your marketing mix. Thousands of satisfied clients from over 30 countries use CopyDoodles in their marketing mix to create print and online marketing that stands out and gets noticed. Just this week, CopyDoodles Access Club Member Alan Steacy sent us this note…