I receive a lot of marketing examples on a daily basis in my mailbox and via email. Most marketing examples I receive are lacking in simple copy cosmetics and direct marketing techniques that would definitely improve response. Recently one of the direct mail marketing examples< I received stood out beyond the rest of my mail
Last week I introduced 7 software tools I use on a daily or weekly basis and believe all direct response companies should be using to become more productive. I am continuing this week's list with 7 super cool software tools you are going to want to find out more about! Note - all the links
Since all successful business owners know they're in the marketing business, it's critical to have the right tools to get the job down when it comes to creating profitable marketing, products and services in this direct response business of ours. This week I am going to give you 8 of my 15 TOP "lesser known"
Order forms, response forms, action forms, credit card authorization forms, and legal documents all generally look the same and can glaze over the reader’s eyes unless you do something to spice them up such as adding CopyDoodles direct marketing software graphics. In the next few paragraphs, I am going to cover some really simple tactics
For the last few days, I've been an attendee at a marketing event and the stack of sales and marketing literature (used as a sales lead generator for businesses) handed to me, as I type this article, is a testimony to a serious oversight many entrepreneurs, business owners and marketers make when it comes to
One of the best advertisement ideas used by businesses in their marketing is to connect with your audience on a personal level with pets and animals. According to the American Pet Products Manufacturer’s Association, 63% of American households have a pet and over 50% of all pet owners would rather be stranded on a desert
One of the best ways to advertise is by using comics in your marketing pieces. Over the years, a lot of marketers have gotten away from using comics in their marketing, but not because it doesn't work, simply because they’re not aware of their power! Using comics is still a great way to grab attention
Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses
"A room without books is like a body without a soul." - Cicero I love books! Ever since I was a young child I’ve been a voracious reader. Probably came from my grandmother who had a huge library of her own and was constantly recommending and giving me books as a child. Over the years
It’s a fact that almost every business owner and entrepreneur uses a business card as part of their marketing arsenal. The typical business card is the most ubiquitous 7 square inches of marketing in the entire world – yet it’s also a fact that 98% of business card layouts stink when it comes to doing