When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the
A favorite pastime of mine is cooking. While I don’t have any sort of specialty, I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make. If you’re like me and enjoy food, you naturally understand the value and importance of enhancing the
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks
By Orison Swett Marden (from the December 1926 issue of Success Magazine) If I were asked to express in a single word that, which I believe to be most valuable, most helpful to, human beings, I would say “Love.” It is, indeed, "the greatest thing in the world." It is the one thing that lifts
During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in
Business thank you letters, at this time of the year, are more than appropriate to remind everybody of an extremely critical business (and life) principle - the power of gratitude. I don’t know about you, but lately it seems many people forget just how fortunate we are to be entrepreneurs who are able to add
NOTE: I will be conducting a LIVE webinar on Thursday, November 4, 2010 at 2:00 PM EDT regarding my 2011 Elite Experience Mastermind Group. Save your webinar seat by visiting: http://www.elitemmg.com Smart entrepreneurs know knowledge is power and speed is critical in order to run a highly-profitable business. Equally important is associating yourself with other
As 2010 winds down, the smart entrepreneur automatically starts thinking about starting off 2011 with new and powerful initiatives. I myself have spent a number of hours recently with my team thinking about creating even more value for my customers and clients. This is a question you should be pondering too. How can you create
These days few things stand out on many business web sites and it's as if many sites come from the same cookie-cutter mold. Business owners and entrepreneurs are missing out on relationship-building and income-producing opportunities, simply because their web sites fail to grab the attention of viewers. Smart marketers use a collection of proven response-boosting