By Orison Swett Marden (from the December 1926 issue of Success Magazine) If I were asked to express in a single word that, which I believe to be most valuable, most helpful to, human beings, I would say “Love.” It is, indeed, “the greatest thing in the world.” It is the one thing that lifts…
During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct…
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…
Business thank you letters, at this time of the year, are more than appropriate to remind everybody of an extremely critical business (and life) principle – the power of gratitude. I don’t know about you, but lately it seems many people forget just how fortunate we are to be entrepreneurs who are able to add…
NOTE: I will be conducting a LIVE webinar on Thursday, November 4, 2010 at 2:00 PM EDT regarding my 2011 Elite Experience Mastermind Group. Save your webinar seat by visiting: http://www.elitemmg.com Smart entrepreneurs know knowledge is power and speed is critical in order to run a highly-profitable business. Equally important is associating yourself with other…
As 2010 winds down, the smart entrepreneur automatically starts thinking about starting off 2011 with new and powerful initiatives. I myself have spent a number of hours recently with my team thinking about creating even more value for my customers and clients. This is a question you should be pondering too. How can you create…
These days few things stand out on many business web sites and it’s as if many sites come from the same cookie-cutter mold. Business owners and entrepreneurs are missing out on relationship-building and income-producing opportunities, simply because their web sites fail to grab the attention of viewers. Smart marketers use a collection of proven response-boosting…
With the impending opening of my CopyDoodles Access Club later this month, I am releasing another “sneak peak” video showing you some of the powerful new features of this amazing, one-of-a-kind web site for business owners looking to create attention-grabbing, response-boosting marketing. On this video I am showing a preview of our new SocialDoodles Facebook™…
Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical. We all know what it’s like out there and the challenges we all face in getting our message heard and acted on. And while there are many “shiny objects” that promise to solve this,…
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…