My fax back was short and to the point… HELL YEAH!!!

I own the very first edition (1990) of The Ultimate Sales Letter and it was the book that introduced me to Dan Kennedy and his powerful marketing strategies.  To be asked personally by Dan to contribute to the 2011 edition of this book is an honor and shows how important Dan considers the topic of “copy cosmetics.”

As a matter of fact, back in May, I was the guest of Dan at his Business of Copywriting Academy where I discussed the topic of copy cosmetics and the critical relationship between HOW your copy looks and the response it gets.

Over the past few years, I’ve immersed myself in the study of copy cosmetic techniques and strategies.  One of these techniques includes the use of handwritten margin notes and doodles, which triggered the idea for CopyDoodles® first for my own client work and most recently for thousands of business owners around the world.

Copy cosmetics are an often overlooked, but critically important topic for any direct response marketer or copywriter.  Their proper use allows you to create attention-grabbing marketing that is easy (and fun) to read and makes an emotional connection with the reader.  Plus they set you apart from the 97% of marketers who don’t use them.

Plain Vanilla Letter

Letter Using Several Copy Cosmetic Strategies!

I’ve already started working on the chapter outline and I’ve identified 27 unique copy cosmetic strategies everybody should be using when crafting their copy (online or offline – it doesn’t matter).

Just today I was interviewed by restaurant marketing expert Rory Fatt, on how independent restaurant owners can use these techniques (if you would like a copy of this interview along with a cheat sheet of 27 techniques I will be writing about in the next edition of The Ultimate Sales Letter, simply share your copy cosmetic thoughts below and I will make sure we email it to you when it’s ready).

Well I'm on the road again today this time to Cleveland, OH to speak at Dan Kennedy's "Business of Copywriting

Dan and Carla Kennedy stopped by to say hi to my wife Becky and I at the booth.

Academy."

I am going to be one of only three guest speakers at Dan's event and I'll be speaking on the topic of Copy Cosmetics.

The workshop is for professional copywriters and they'll be there to learn how to improve their marketing and business.

I'm excited to talk to this group because as you know, copy cosmetics is really my expertise.

I'm also excited to talk about the release CopyDoodles® Access Club or “CopyDoodles 2.0” as some folks have been calling it because it really is the future of CopyDoodles®.

CopyDoodles® Access Club allows you as a CopyDoodles customers to access all your powerful, attention-grabbing content –  even faster and easier than before!  And here's the good news,  CopyDoodles® Access Club includes CopyDoodles, CopyComics, CopyFonts, CopyFlash, and our innovative CopyGenerators.

So make sure to check back to my blog often as I'm hoping to post some pictures and notes from Dan's "Business Of Copywriting Academy" and I also plan on sending out some tweets and updating my Facebook page.

Talk to you soon.

Mike