One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their
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Handwriting & CopyDoodles Grab Attention!
Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table. What caught my eye was the red, handwritten word “BIG” and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but