Testimonial Strategies-The Temptation of “Testiphonials”
July 20, 2010 by Mike Capuzzi
Filed under Mike's Blog
Smart marketers know having real testimonials is a powerful marketing strategy.
What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself.
The important lesson here is the word “real.”
Lately, I have seen an increase in a practice I personally detest and one [...]
