The Power of Context & Attention Marketing

One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc.
In more practical terms, what I mean by “marketing context” [...]

How to Grab Attention And Create Authority Positioning Using a Tear Sheet

“What others say about you is 100 times more believable than what you say about yourself.”

The idea above is the reason why social proof and capturing customer and client testimonials is so important for grabbing attention and increasing response.  Third-party endorsements and testimonials are proven and essential strategies that work.
A variation, which taps into the [...]

Bill Glazer Interviews Me

Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference.   Check it out at http://copydoodles.com/super

GKIC-Philly News: March 27

Just a quick update on a few GKIC-Philly
related items.
1) Yesterday, Bill Glazer interviewed me about my
upcoming presentation at the SuperConference.
You can listen to it at:
http://copydoodles.com/super
Don’t forget there is a very special opportunity
to join us at the SuperConference at a huge
discount.  Details at:
http://www.gkic-philly.com/superconf
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2) Our next chapter meeting, with guest
speaker David Frees, is on Wednesday night,
April 15.  [...]

Dan Kennedy Visits GKIC-Philly!

On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly.  More than 320 local entrepreneurs and business owners packed the room to hear Dan’s wisdom on thriving during these tough economic times.  Dan’s presentation was not only full of useful wisdom and actionable items, but it also delivered in [...]