One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. In more practical terms, what I mean by “marketing
Tag Archive: Bill Glazer
How to Grab Attention And Create Authority Positioning Using a Tear Sheet
Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention, create instant credibility and expert branding and increase response to your marketing. Personally, I’ve used tear sheets in two
Bill Glazer Interviews Me
Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference. Check it out at http://copydoodles.com/super
Dan Kennedy Visits GKIC-Philly!
On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly. More than 320 local entrepreneurs and business owners packed the room to hear Dan's wisdom on thriving during these tough economic times. Dan's presentation was not only full of useful wisdom and actionable items, but it also delivered in