Marketing Tips-How Can You Use This Marketing Idea in Your Business?

I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location.
So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who “get’s [...]

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)

So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group.
To recap:
1) Ask for feedback (and capture contact info)
2) Create and share your story
3) Foster an environment of idea sharing
4) Create a “behind-the-scenes” experience for your customers
5) [...]

Marketing Tips: Swim With the Sharks and Learn!

I normally don’t watch a lot of TV, but one show I’ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC.
Each episode is a valuable lesson for all entrepreneurs.  During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over the [...]

Dan Kennedy Visits GKIC-Philly!

On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly.  More than 320 local entrepreneurs and business owners packed the room to hear Dan’s wisdom on thriving during these tough economic times.  Dan’s presentation was not only full of useful wisdom and actionable items, but it also delivered in [...]