One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their
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I don’t know about you, but I love getting my mail everyday and looking through all the direct mail advertisements I receive. Each day I receive mail is like a mini-marketing lesson… if you know what to look for. Just today I received a direct mail advertisement example that makes for an excellent teaching moment
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