Tag Archive: Conversion

Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their

Direct Mail Advertisement Strategies: Does Your Marketing Cross the Goal Line?

envelope

I don’t know about you, but I love getting my mail everyday and looking through all the direct mail advertisements I receive.  Each day I receive mail is like a mini-marketing lesson… if you know what to look for.  Just today I received a direct mail advertisement example that makes for an excellent teaching moment