Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their [...]

How to Create Guarantees That Are Guaranteed to Boost Response!

Every business owner, entrepreneur and marketer should have a strong guarantee for their products or services.  It’s a fundamental strategy which will increase conversion and sales and if done right offers you a competitive edge.
Crafting a unique guarantee that stands out and removes all fear from investing in your product or service is a worthy [...]

Direct Mail Marketing Strategies:Does Your Marketing Cross the Goal Line?

I don’t know about you, but I love getting my mail everyday.  Each day I receive mail is like a mini-marketing lesson… if you know what to look for.  Just today I received an example that makes for an excellent teaching moment and while I am using direct mail as an example, the lesson applies [...]