Mike Capuzzi Speaks At Dan Kennedy’s “Business Of Copywriting Academy”

Hey Guys!
Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting
Academy.”
I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics.
The workshop is for professional copywriters and they’ll be there to learn [...]

Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their [...]

Copywriting Cosmetics:Why Copy Cosmetics are Important to Your Marketing Success!

If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates.
Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”
What Dan [...]

Copy Cosmetics-Copywriting Design Done Wrong!

Recently, I heard a news report about “Artic goo.”
Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting.
Being a copy cosmetics geek, I couldn’t help but [...]