A favorite pastime of mine is cooking. While I don’t have any sort of specialty, I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make. If you’re like me and enjoy food, you naturally understand the value and importance of enhancing the
Continue Reading »
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in
Continue Reading »
As 2010 winds down, the smart entrepreneur automatically starts thinking about starting off 2011 with new and powerful initiatives. I myself have spent a number of hours recently with my team thinking about creating even more value for my customers and clients. This is a question you should be pondering too. How can you create
Continue Reading »
Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical. We all know what it’s like out there and the challenges we all face in getting our message heard and acted on. And while there are many “shiny objects” that promise to solve this,
Continue Reading »
Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table. What caught my eye was the red, handwritten word “BIG” and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but
Continue Reading »