If you’re like me and enjoy food, you naturally understand the value and importance of enhancing the taste of your food with various spices, accents and flavorings. Personally, I am a huge fan of hot and spicy food and I have a new-found passion for the Bhut Jolokia pepper or ghost chili as it’s sometimes known.

For my two daughters, it’s not ice cream if it’s not covered in chocolate syrup and rainbow jimmies.

My point is, when applied correctly, spices and flavorings make something that is good, taste even better. Add too much salt, hot pepper, or even chocolate syrup for that matter and you can ruin a perfectly good dish.

The reason the smart marketer and copywriter uses CopyDoodles (and other copy cosmetic techniques) is to take something that is good and make it better by knowing when and where to add these powerful copy enhancements.

Keeping with the food analogy (remember, I’m Italian) CopyDoodles add S.P.I.C.E. to your marketing or “Super Personal Instant Copy Enhancements.”

The KEY to unlocking the power of CopyDoodles is in knowing which “spice” to add, where to add it and how much to add.

Unfortunately, this is where a lot of marketers make fundamental, but preventable mistakes.

When I am working with private clients or mastermind members, I constantly start with three basic questions:

• Who’s your “who?”

• What’s the context of your relationship with your “who?”

• What’s the one thing you want your “who” to do?

The beauty of CopyDoodles is how fast and simple they are to use, but before I even consider adding a single CopyDoodle to any marketing piece, I give careful consideration to the three questions above.

The answers to these questions tell me what spice to add, where to add it and how much I can add.

Over the years, I’ve seen sales letters that looked like a wall of graffiti. I’ve seen advertisements where CopyDoodles were haphazardly thrown on. And I’ve seen newsletters, emails and other marketing materials where CopyDoodles were incorrectly used, resized, or looked terrible when printed because the person using them didn’t understand the fundamental concepts, techniques and psychology behind the proper use of CopyDoodles.

Truly, there is an art and science behind using CopyDoodles and copy cosmetics in general, which is why for the first time in 3.5 years, I am hosting a four-part, six hour CopyDoodles Best Practices Webinar Series for individuals interested in understanding the best ways to maximize the use of CopyDoodles.

Never before have I covered the A to Z theories, strategies, technical tips and short-cuts in such a concise, easy-to-attend and easy-to-understand way as with this series of webinars that you can attend from the comfort of your home or office.

This will be the most complete, advanced, with “insider secrets” training I have ever done on the power and use of CopyDoodles in both offline and online marketing. Even if you’re an experience CopyDoodles user, you will learn new ways to improve the look and response of your marketing.

The fee to attend the live webinars (and get access to the video replays) is downright cheap. I hate to use that word, but it’s a fact. For the level of training and insights I am going to deliver on these webinars, you’ll be kicking yourself for missing it. Just one, simple idea or strategy taken from the six hours of training could provide a phenomenal return on your investment.

Check out http://www.copydoodles.com/training for all the details, including my risk-free guarantee.

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Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in favor of the shiny-object-du-jour.

And while technology and improvements in marketing and advertising a business are always welcome, it should not come at the expense of studying, understanding and applying the strategies that have worked in the past.

One such marketing strategy, often used in the 20^th century, was the use of comics and cartoons to grab attention and increase marketing response.  Many of the most successful brands relied on the attention-grabbing power of cartoons when promoting their products, though it is one of the best ways to advertise.

In his classic book “How to Make Your Advertising Make Money,” the famous copywriter and marketer, John Caples said,

“For more than 50 years readership studies have shown that comic strips are among the best read features in publications.  Making an ad look like a comic strip can greatly increase readership.”

So why aren’t more marketers and those advertising a business using cartoons and comics today?

Is it because they no longer work?

Or, we’ve become too sophisticated?

ABSOLUTELY NOT!

I believe there are several reasons, but one of the biggest is that with all the technology advancements we have, we all tend to forget the more basic and fundamental strategies for boosting response (this is the reason all smart marketers and copywriters use CopyDoodles®).

Tapping into the emotional connection of cartoons is an example of this oversight and it leaves the smart marketer with a huge advantage.

Advertising Age magazine had a huge advantage with the success it created with their personalized cartoon campaign back in the early 1990’s.   By using a cartoon with a personalized caption on the envelope, letter and response form, Advertising Age created a super successful marketing campaign.

Now you too can tap into the power of personalized cartoons and I show you exactly how to do it in the 12 minute video on Mike Capuzzi TV.  The techniques I show on this video could be worth thousands of dollars to you when you’re advertising a business, and best of all, anybody can use them to create attention-grabbing marketing.

I have used these strategies successfully and so have many of my students and I believe so much in the power of cartoons and comics, I have created almost 500 (and the number is still growing) customizable CopyComics, which can be found on our CopyDoodles Access Club site.

CopyComics are copyright-free cartoons that you can quickly and easily personalize.  You can use them either for print marketing or Internet marketing and in both cases, when used correctly, they will boost the attention-grabbing power of your marketing when advertising a business!
Want a more in-depth lesson so you can discover how to effectively increase the attention-grabbing power of your copy with comics and cartoons? Check out my Home Study Course and Cd-Rom: How to Boost Response with Cartoons

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As 2010 winds down, the smart entrepreneur automatically starts thinking about starting off 2011 with new and powerful initiatives.  I myself have spent a number of hours recently with my team thinking about creating even more value for my customers and clients.

This is a question you should be pondering too.  How can you create even more value for your customers, clients, or patients?

I have a number of new things to help business owners and entrepreneurs get more juice out of their marketing in 2011 and beyond.  Here's a list of the biggies and you can watch the video above to learn even more about each of these (and maybe get a few ideas for your business too!).

1. Former customer (and creator of the Lauren Edition of CopyDoodles), now marketing director, Lauren Wuscher has joined our team and will be focused on spreading the gospel of CopyDoodles.

2. Lauren will be publishing a CopyDoodles Access Club Members-only e-newsletter that will be chock-full of cool ideas to polish the look of your copy.  It's called CopyBling and the first issue is will be sent to Members later this week!

3. If you're heading to the Glazer-Kennedy Insider's Circle InfoSummit, make sure you stop by the CopyDoodles booth and say “Hi” to Lauren.  While you're there, she has a special, valuable gift for all attendees, so make sure you grab your Copy Cosmetics tip sheet in Baltimore!

4. We’ve updated our CopyDoodles Affiliate Program and are actively looking for the right Affiliates to help promote CopyDoodles.  We are also looking for Joint Venture partners to create industry niche editions. Let us know if either of these opportunities might be right for you.

5. I am starting a new Web TV network with two shows on it.  The first show is CopyDoodles TV, which is back in production for the third year.  Each month, I plan on releasing two valuable episodes to show you innovative ways to increase the attention-grabbing power of your marketing with CopyDoodles and everything else found in the CopyDoodles Access Club.

I am also producing a brand new Web TV show.  It's called Mike Capuzzi's 3 in 3 and you're gonna love it.  Each episode is only 3 minutes long and will contain 3 unique ideas, resources or tips to help you and your business.  It's very cool and our first episode is scheduled to debut on Tuesday, November 2, 2010!

6. Hundreds of folks have attended my CopyDoodles Success Webinars and based on the positive response, we'll keep bringing these to you.  These LIVE webinars will feature some of the smartest marketers and entrepreneurs I know in a content-rich, no-pitch monthly webinar.

7.In 2011, I will be hosting my second year of my Elite Experience Mastermind Group.  I am hosting an introductory webinar on November 4, 2010.  Details at:

http://www.mikecapuzzi.com/webinars/mastermind

8. And finally, I’ve spent the last year working on a very unique, very powerful "personalized marketing" software system that I plan on opening up to the world in early 2011.  Early adopters love it and it has the potential to change the way bricks and mortar business owners create marketing campaigns.

So that's what we are up to.  I hope each of these initiatives can help you build an even more profitable business in 2011!

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Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical.  We all know what it’s like out there and the challenges we all face in getting our message heard and acted on.

And while there are many “shiny objects” that promise to solve this, in my opinion you should never discount the tried and true strategies successful marketers have used in the past.  This is why CopyDoodles® have proven to be so successful.  I did not invent the concept of handwritten margin notes and doodles for adding attention-grabbing, response-boosting power.  I simply made it drop-dead easy for ANYBODY to do in their marketing.

With the opening of the brand new CopyDoodles Access Club later this month, I am taking the power of CopyDoodles to a whole new level.  One simply unmatched by any other site or product out there – bar none, but also deeply rooted to proven, emotional direct response marketing.  This site has the power to transform your marketing and I am going to show you exactly how in this series of videos.

If you haven’t already, check out http://www.copydoodles.com to see my overview videos under "Demos."

Today’s video shows you the power of my enhanced CopyGenerators.  CopyGenerators allow you to create customized and personalized marketing graphics that stand out and get the attention of your readers online or offline.

There’s truly nothing like my CopyGenerators out there.  Check out this short video to see for yourself.

http://www.copydoodles.com

Here’s a quick list of the improvements we’ve made:

•    Improved CopyBubble Generator allows you to create “bubble text” on-the-fly

•    Enhanced CopyButton Generator features more Web button styles and the ability to easily customize every feature of the buttons, including the ability to have handwriting on your buttons!

•    Our new CopyDoodle Generator allows you to create your own CopyDoodles instantly via a brand new "what you see is what you get" feature.

•    Improved CopyNotes Generator allows you to create handwritten notes on a variety of new background images and even easier to use!

•    Enhanced CopyStamps Generator allows you to create simulated rubber stamps in seconds!  You can now see your CopyStamp before downloading and even add a "worn" look to your stamp.

•    With our famous CopyComic Generator, you can create customized, attention-grabbing (and fun) comics with just a few clicks!

I invite you to take a few minutes and check out my latest video to see each of these in action and leave me a note about your thoughts on our new CopyGenerators.  One lucky person, who leaves a comment, will win a full-blown version of my Copy Booster Profit Secrets course valued at $497.  Check it out now at:

http://www.copydoodles.com

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I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but it sure looked close).  But it was gratifying to see a major magazine use this ultra-effective copywriting design technique to grab attention.  For the last 18 months, I have been teaching people how to use this technique to create instant "eye magnets" that literally force your reader to engage with your piece.

Lately, I have been seeing the use of simulated handwriting more and more.  It’s in the Sunday paper, it’s on television and in magazine ads.  As a matter of fact I have seen a number of book covers that use this technique to stand out, including this one.

In my marketing consulting company, I have done a number of split tests and across the boards the materials that contain handwritten notes and doodles always perform better than those without them.  Of course you have to know how and when to use them appropriately (just slapping a bunch of CopyDoodles on your materials without proper thought can be counter-productive).

The use of simulated handwriting goes back a long way in advertising and I have a theory as to why I think simulated handwriting is being used so effectively today.   The use of computers, word processing and laser printers has created “homogenized marketing.”  95% of everything looks the same.

And when you introduce a handwritten or hand-drawn element to the mix, it becomes very different in a simple, human kind of way.  The effectiveness of a simple red handwritten note and doodle can be huge.  Look at the book cover above.  Its power is in its simplicity and human appeal.

I believe the use of simulated handwriting is one of the easiest and fastest ways you can grab attention in your marketing.   My CopyDoodles makes this fast and easy and you don’t need a graphic designer to do it for you.  Check them out!

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