Marketing With Cartoons-The Power of Personalized Comics

Years ago, using cartoons and comics in marketing was much more commonplace than it is in 2010.  Many of the most successful brands of the day used the attention-grabbing power of cartoons to promote their products.  As the famous copywriter and marketer, John Caples said,

“For more than 50 years readership studies have shown that comic [...]

A Wise Lesson From Napoleon Hill

Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy.  Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design [...]

Copywriting Cosmetics:Why Copy Cosmetics are Important to Your Marketing Success!

If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates.
Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”
What Dan [...]

What Makes Entrepreneurs Tick

Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference.
I believe I am working on one of the most comprehensive and in-depth looks into “copywriting cosmetics” and how they can improve response when used correctly.
How their copywriting and marketing projects look is [...]

Dan Kennedy Visits GKIC-Philly!

On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly.  More than 320 local entrepreneurs and business owners packed the room to hear Dan’s wisdom on thriving during these tough economic times.  Dan’s presentation was not only full of useful wisdom and actionable items, but it also delivered in [...]