Testimonial Strategies-The Temptation of “Testiphonials”

Smart marketers know having real testimonials is a powerful marketing strategy. 
What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself.
The important lesson here is the word “real.”
Lately, I have seen an increase in a practice I personally detest and one [...]

Marketing With Cartoons-The Power of Personalized Comics

Years ago, using cartoons and comics in marketing was much more commonplace than it is in 2010.  Many of the most successful brands of the day used the attention-grabbing power of cartoons to promote their products.  As the famous copywriter and marketer, John Caples said,

“For more than 50 years readership studies have shown that comic [...]

Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their [...]