Copy Cosmetics-Copywriting Design Done Wrong!

Recently, I heard a news report about “Artic goo.”
Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting.
Being a copy cosmetics geek, I couldn’t help but [...]

Handwriting & CopyDoodles Grab Attention!

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.  What caught my eye was the red, handwritten word “BIG” and arrow on the cover.

I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but it [...]

Bill Glazer Interviews Me

Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference.   Check it out at http://copydoodles.com/super