Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a
A favorite pastime of mine is cooking. While I don’t have any sort of specialty, I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make. If you’re like me and enjoy food, you naturally understand the value and importance of enhancing the
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on 'graphic enhancements' in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter
Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design
Hey Guys! Well I'm on the road again today this time to Cleveland, OH to speak at Dan Kennedy's "Business of Copywriting Dan and Carla Kennedy stopped by to say hi to my wife Becky and I at the booth. Academy." I am going to be one of only three guest speakers at Dan's event
Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldn’t help but make
Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table. What caught my eye was the red, handwritten word “BIG” and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but
Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference. Check it out at http://copydoodles.com/super