A Wise Lesson From Napoleon Hill

Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy.  Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design [...]

Mike Capuzzi Speaks At Dan Kennedy’s “Business Of Copywriting Academy”

Hey Guys!
Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting
Academy.”
I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics.
The workshop is for professional copywriters and they’ll be there to learn [...]

Copy Cosmetics-Copywriting Design Done Wrong!

Recently, I heard a news report about “Artic goo.”
Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting.
Being a copy cosmetics geek, I couldn’t help but [...]

Handwriting & CopyDoodles Grab Attention!

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.  What caught my eye was the red, handwritten word “BIG” and arrow on the cover.

I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but it [...]

Bill Glazer Interviews Me

Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference.   Check it out at http://copydoodles.com/super