To recap:

1) Ask for feedback (and capture contact info)
2) Create and share your story
3) Foster an environment of idea sharing
4) Create a “behind-the-scenes” experience for your customers

5) Disney speaks “Disney-ese”
Leave it to Disney to make the guest experience even more magical by coming up with its own language.   For example:

•    “Guest” instead of customer
•    “Cast member” instead of employee
•    “On-stage” and “backstage” to describe the “front office” and “back office”
•    And words like imagineering, edutainment, and merchantising are all further proof of Disney’s uniqueness and the effort they go to stand out.

Developing your own language and unique names for processes and services in your business is smart and helps prevent competitors from making an “apples to apples” comparison to you.

When I consult with business owners, we often spend time on this process trying to create a unique positioning (complete with a name) in the mind of their prospect and customers.

CopyDoodles® is an example where I created a word that has now taken on its own life.  When marketers mark-up their copy they refer to it as “copydoodling” or their letter was “copydoodled.”

Spend some time and think about how you can come up with your own language for your business!

Which brings me to our final lesson learned at Disney…

6) Disney has a profound belief and presence of its corporate culture
As we were touring the behind-the-scenes corridors and spaces of Disney, signs and posters for the cast members constantly reminded them of why their jobs were so important.

Even our hostess had a small business card that had certain values printed on them that she carried with her.

What does your business stand for?

If you have employees – do they understand why your business exists to serve its customers and clients?

Disney is a stellar example of a company that understands why it exists and it does everything in its power to make sure all the guest members do the same.

So that’s the six big lessons we learned this week at Disney.  I hope you can benefit from them.  For more information about my Elite Experience Mastermind Group, please email me at info@mikecapuzzi.com.