Tag Archive: Cosmetic Techniques

The Number One Mistake Marketers & Copywriters Make With CopyDoodles®

A favorite pastime of mine is cooking. While I don’t have any sort of specialty, I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make. If you’re like me and enjoy food, you naturally understand the value and importance of enhancing the

Dan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!

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I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on 'graphic enhancements' in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter

Copywriting Cosmetics: Why Copy Cosmetics are Important to Your Marketing Success!

If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks "copy cosmetics" and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”

Copy Cosmetics-Copywriting Design Done Wrong!

Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldn’t help but make