I receive a lot of marketing examples on a daily basis in my mailbox and via email. Most marketing examples I receive are lacking in simple copy cosmetics and direct marketing techniques that would definitely improve response. Recently one of the direct mail marketing examples< I received stood out beyond the rest of my mail
When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the
As 2010 winds down, the smart entrepreneur automatically starts thinking about starting off 2011 with new and powerful initiatives. I myself have spent a number of hours recently with my team thinking about creating even more value for my customers and clients. This is a question you should be pondering too. How can you create
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on 'graphic enhancements' in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter
Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design
Hey Guys! Well I'm on the road again today this time to Cleveland, OH to speak at Dan Kennedy's "Business of Copywriting Dan and Carla Kennedy stopped by to say hi to my wife Becky and I at the booth. Academy." I am going to be one of only three guest speakers at Dan's event
Bill Glazer just interviewed me about my upcoming copywriting cosmetics presentation at the 2009 Glazer-Kennedy SuperConference. Check it out at http://copydoodles.com/super