Mike Capuzzi presenting at Dan Kennedy’s Business of Copywriting Academy

This intense two-day workshop was designed to help professional copywriters improve their business by learning the fundamental marketing and business strategies Dan is so famous for.  Dan literally pealed back the curtains to his own copywriting business and showed attendees the nuts, bolts (and even warts) of how he built a seven figure copywriting business.

Mike Capuzzi & Dan Kennedy

Even though I was a guest, I still took pages of notes and was reminded of so many important success strategies we all need to be aware of in our businesses.  The most fundamental being one I first read from Napoleon Hill in his September 1921 edition of his magazine, “Hill’s Golden Rule.”

The September 1921 issue of Napoleon Hill’s “Hill’s Golden Rule”

In the issue of his magazine, Napoleon Hill wrote an article entitled “The End of the Rainbow,” where he described a number of turning points in his life and how they affected his path to success.

One idea in particular was fundamental to all others and in Hill’s own words, he writes,

“Here I got hold of the idea that it would pay me to perform more service and better service than what I was actually paid to perform.  This idea has become a fixed principle with me, and it now modifies all of my actions wherein I render service.”

Take a moment and re-read Hill’s words.  While I am sure the idea is not new to you, Hill’s simple idea is profound and truly a key to success for everybody reading this article.   Imagine if every business owner would deliver MORE service and BETTER service than what he or she was actually paid for.

I wonder what this would look like? And more importantly how can you and I make sure we are following this fundamental principle?

After being reminded by both Dan Kennedy and Napoleon Hill, I spent this past weekend remapping some of my own business strategies to ensure I was delivering more than what my own clients and customers were expecting and paying for.

The big result was a “new member” campaign together for members of my soon-to-be-released CopyDoodles Access Club.  My goal is to create an extraordinary experience for all new members and to do as much as I possibly can to help them improve their own businesses.   The campaign consists of emails, direct mail and a very valuable, surprise bonuses that all new members will receive automatically – and without them having to ask.

In 2010, no entrepreneur or business owner can afford to have gaps in their business and marketing.  Now is a great time to consider tightening up your own business practices.

Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting

Dan and Carla Kennedy stopped by to say hi to my wife Becky and I at the booth.

Academy.”

I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics.

The workshop is for professional copywriters and they’ll be there to learn how to improve their marketing and business.

I’m excited to talk to this group because as you know, copy cosmetics is really my expertise.

I’m also excited to talk about the release CopyDoodles® Access Club or “CopyDoodles 2.0” as some folks have been calling it because it really is the future of CopyDoodles®.

CopyDoodles® Access Club allows you as a CopyDoodles customers to access all your powerful, attention-grabbing content –  even faster and easier than before!  And here’s the good news,  CopyDoodles® Access Club includes CopyDoodles, CopyComics, CopyFonts, CopyFlash, and our innovative CopyGenerators.

So make sure to check back to my blog often as I’m hoping to post some pictures and notes from Dan’s “Business Of Copywriting Academy” and I also plan on sending out some tweets and updating my Facebook page.

Talk to you soon.

Mike

Anyway, after tossing and turning for 30 minutes, I got out of bed.  Since the thought of working out at 4:30 AM wasn’t too appealing, I went down to my home office.  Typically, I would have jumped into the daily routine of checking emails and working on my to-do list.  However this morning, I promised myself I would do something different.

Staring at me, from across my office, was a training product I purchased five months ago.  The set of rather large binders and DVD cases looked quite impressive sitting on my bookshelf, still in their original shrink-wrap.

Has this ever happened to you?  You invested in a course, book, whatever, with the best of intentions, but then allowed life to get in the way of taking action to absorb the knowledge contained within it?

If I was a betting man, I would guess you’re probably nodding your head right now.

It reminds me of how I “met” Dan Kennedy.  Several years ago, I bought Dan’s “Ultimate Sales Letter” book.  Rather than reading it right away, I put it on my bookshelf.  There is sat… for years, until for whatever reason, I finally pulled it off my shelf, read it and used the strategies he outlined.

The rest is history.  In the few short years since reading Dan’s book, my life and business have been completely transformed (with the keyword being “completely”).  As a matter of fact, it was just four weeks ago when Dan flew by private jet to spend a few hours with me and more than 300 local entrepreneurs here in the Philadelphia area.  He did this to acknowledge the success of my local GKIC Chapter.

This all happened because I finally took action and read that first book.

But, I digress.  Back to what happened today.

I promised myself this morning would be different and I pulled the training product off the shelf, unwrapped it, put the first CD into my computer and sat back with pen in hand.

90 minutes later, I had the blueprint to generate at least a quarter million dollars in NEW revenues during the rest of 2009.  The funny thing is that I had the genesis of the idea floating around my cranium for the last several months, but it wasn’t until I heard the words of the guru that the idea and how to implement it finally CLICKED (the spontaneous “Hallelujah” almost woke my daughters up!).

And this all happened before 7:00 AM!

I’ve now made a new promise with myself to complete the entire course by this Sunday and more importantly begin implementing immediately.  I will update my progress this blog.

My point with all of this is we all have untapped resources and opportunities literally staring at us each and every day.  Whether it’s an info-product, book, CD course or relationship, chances are you have untapped sources of prosperity all around you.

Do you see them?  And more importantly what are you going to do about them?

Promise yourself to seek out and take advantage of an untapped source of opportunity that’s staring at you this very moment.