I don’t know about you, but I love getting my mail everyday and looking through all the direct mail advertisements I receive. Each day I receive mail is like a mini-marketing lesson… if you know what to look for. Just today I received a direct mail advertisement example that makes for an excellent teaching moment…
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If I have one vice, it’s a good cigar, which is why I am a subscriber to a cigar magazine (yes they have magazines for everything). Anyway, my annual subscription is up for renewal and the magazine sent me a special offer in the mail to renew. To be honest, I was on the fence…
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