Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a
Last week I wrote about the importance of constantly being on the lookout for smart direct marketing examples you can use in your business. I call this your “marketing radar.” I want to continue sharing a few cool direct marketing examples that recently caught my eye, including a really smart online up sell strategy that
I receive a lot of marketing examples on a daily basis in my mailbox and via email. Most marketing examples I receive are lacking in simple copy cosmetics and direct marketing techniques that would definitely improve response. Recently one of the direct mail marketing examples< I received stood out beyond the rest of my mail
It’s a fact that almost every business owner and entrepreneur uses a business card as part of their marketing arsenal. The typical business card is the most ubiquitous 7 square inches of marketing in the entire world – yet it’s also a fact that 98% of business card layouts stink when it comes to doing
When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks
If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks "copy cosmetics" and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”
I don’t know about you, but I love getting my mail everyday and looking through all the direct mail advertisements I receive. Each day I receive mail is like a mini-marketing lesson… if you know what to look for. Just today I received a direct mail advertisement example that makes for an excellent teaching moment
On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly. More than 320 local entrepreneurs and business owners packed the room to hear Dan's wisdom on thriving during these tough economic times. Dan's presentation was not only full of useful wisdom and actionable items, but it also delivered in