Copywriting Cosmetics:Why Copy Cosmetics are Important to Your Marketing Success!
March 26, 2010 by Mike Capuzzi
Filed under Uncategorized
If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates.
Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”
What Dan [...]
Direct Mail Marketing Strategies:Does Your Marketing Cross the Goal Line?
February 12, 2010 by Mike Capuzzi
Filed under Mike's Blog
I don’t know about you, but I love getting my mail everyday. Each day I receive mail is like a mini-marketing lesson… if you know what to look for. Just today I received an example that makes for an excellent teaching moment and while I am using direct mail as an example, the lesson applies [...]
Dan Kennedy Visits GKIC-Philly!
March 17, 2009 by Mike Capuzzi
Filed under GKIC-Philly
On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly. More than 320 local entrepreneurs and business owners packed the room to hear Dan’s wisdom on thriving during these tough economic times. Dan’s presentation was not only full of useful wisdom and actionable items, but it also delivered in [...]
