It’s a fact that almost every business owner and entrepreneur uses a business card as part of their marketing arsenal. The typical business card is the most ubiquitous 7 square inches of marketing in the entire world – yet it’s also a fact that 98% of business card layouts stink when it comes to doing
Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical. We all know what it’s like out there and the challenges we all face in getting our message heard and acted on. And while there are many “shiny objects” that promise to solve this,
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on 'graphic enhancements' in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter