Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical.  We all know what it’s like out there and the challenges we all face in getting our message heard and acted on.

And while there are many “shiny objects” that promise to solve this, in my opinion you should never discount the tried and true strategies successful marketers have used in the past.  This is why CopyDoodles® have proven to be so successful.  I did not invent the concept of handwritten margin notes and doodles for adding attention-grabbing, response-boosting power.  I simply made it drop-dead easy for ANYBODY to do in their marketing.

With the opening of the brand new CopyDoodles Access Club later this month, I am taking the power of CopyDoodles to a whole new level.  One simply unmatched by any other site or product out there – bar none, but also deeply rooted to proven, emotional direct response marketing.  This site has the power to transform your marketing and I am going to show you exactly how in this series of videos.

If you haven’t already, check out http://www.copydoodles.com to see my overview videos under "Demos."

Today’s video shows you the power of my enhanced CopyGenerators.  CopyGenerators allow you to create customized and personalized marketing graphics that stand out and get the attention of your readers online or offline.

There’s truly nothing like my CopyGenerators out there.  Check out this short video to see for yourself.

http://www.copydoodles.com

Here’s a quick list of the improvements we’ve made:

•    Improved CopyBubble Generator allows you to create “bubble text” on-the-fly

•    Enhanced CopyButton Generator features more Web button styles and the ability to easily customize every feature of the buttons, including the ability to have handwriting on your buttons!

•    Our new CopyDoodle Generator allows you to create your own CopyDoodles instantly via a brand new "what you see is what you get" feature.

•    Improved CopyNotes Generator allows you to create handwritten notes on a variety of new background images and even easier to use!

•    Enhanced CopyStamps Generator allows you to create simulated rubber stamps in seconds!  You can now see your CopyStamp before downloading and even add a "worn" look to your stamp.

•    With our famous CopyComic Generator, you can create customized, attention-grabbing (and fun) comics with just a few clicks!

I invite you to take a few minutes and check out my latest video to see each of these in action and leave me a note about your thoughts on our new CopyGenerators.  One lucky person, who leaves a comment, will win a full-blown version of my Copy Booster Profit Secrets course valued at $497.  Check it out now at:

http://www.copydoodles.com

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My fax back was short and to the point… HELL YEAH!!!

I own the very first edition (1990) of The Ultimate Sales Letter and it was the book that introduced me to Dan Kennedy and his powerful marketing strategies.  To be asked personally by Dan to contribute to the 2011 edition of this book is an honor and shows how important Dan considers the topic of “copy cosmetics.”

As a matter of fact, back in May, I was the guest of Dan at his Business of Copywriting Academy where I discussed the topic of copy cosmetics and the critical relationship between HOW your copy looks and the response it gets.

Over the past few years, I’ve immersed myself in the study of copy cosmetic techniques and strategies.  One of these techniques includes the use of handwritten margin notes and doodles, which triggered the idea for CopyDoodles® first for my own client work and most recently for thousands of business owners around the world.

Copy cosmetics are an often overlooked, but critically important topic for any direct response marketer or copywriter.  Their proper use allows you to create attention-grabbing marketing that is easy (and fun) to read and makes an emotional connection with the reader.  Plus they set you apart from the 97% of marketers who don’t use them.

Plain Vanilla Letter

Letter Using Several Copy Cosmetic Strategies!

I’ve already started working on the chapter outline and I’ve identified 27 unique copy cosmetic strategies everybody should be using when crafting their copy (online or offline – it doesn’t matter).

Just today I was interviewed by restaurant marketing expert Rory Fatt, on how independent restaurant owners can use these techniques (if you would like a copy of this interview along with a cheat sheet of 27 techniques I will be writing about in the next edition of The Ultimate Sales Letter, simply share your copy cosmetic thoughts below and I will make sure we email it to you when it’s ready).

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Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting.

Being a copy cosmetics geek, I couldn’t help but make the mental connection of how many people add a similar type of nasty goo to their copywriting and marketing design, in an effort to grab attention or even worse, make a half-hearted attempt to copy somebody else’s work.

The copywriting “goo” I am talking about is a misuse of the copy cosmetic techniques I teach and like the Artic goo, it takes away rather than adds to the effort. Whenever I speak or coach a master mind member, I always go back to what I call “functional design.” This means that every copy cosmetic technique used has a specific and functional purpose in mind. Everything is done with intention and careful thought. Nothing is done haphazardly.

Here’s a perfect example of what I am talking about...

Ever since I created CopyDoodles™, people all over the world have grasped the power of how adding handwritten notes and doodles to your marketing materials can boost response. However way too often I see what I consider a misuse of CopyDoodles, which I believe can result in decreased response rather than a boost!

Here’s the three biggest blunders I see:

1) Using too many CopyDoodles! The big benefit of CopyDoodles is to create “eye stops”, grab attention and cause the reader to pause at particular locations within your copy. However when too many CopyDoodles are used, it only confuses the reader. I always say “overuse = abuse” and when everything is emphasized, nothing stands out.

2) Using too many styles of CopyDoodles at one time! Currently there are five different styles of CopyDoodles found on the CopyDoodles membership site. This means, if one so desired, five different looking handwriting styles could be used on one piece or web site. BIG MISTAKE! Again I go back to one of the reasons I created CopyDoodles, which is to help people create their own “handwritten notes and doodles” quickly and easily and most importantly realistically! This is a key point – realism. If you were actually adding your own handwritten notes the old way, you wouldn’t be writing in different styles and handwriting – would you? This would make it appear like multiple people are adding notes, which doesn’t make sense to me, so why do it with CopyDoodles? I highly suggest you use one style of CopyDoodles within a single marketing piece.

3) Using too many colors! Much like mistake #2, using too many colors is often distracting and unnecessary. It creates the false illusion that you picked up different colored pens to make your notes. I don’t know about you, but the thought of picking up different pens to add notes to a letter to a friend doesn’t make sense. And if it doesn’t make sense, it doesn’t seem real.

Which brings me to my final point. Effective copywriters understand that one of their main missions is to connect with the reader in a personal, 1:1 way. I often teach it’s like writing to a friend. Might you add a doodle here and there to draw her attention to areas within your copy?

Absolutely!

Would you make your letter look like a wall of graffiti, with different handwriting and different colors and way too much goo? I think not.

Keep these principles in mind when you craft your next marketing piece and watch your response rates soar!

To get your own FREE CopyDoodles and discover the power of boosting your marketing response using handwritten fonts, CopyDoodles, visit http://www.copydoodles.com.

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