The Power of Context & Attention Marketing
March 18, 2010 by Mike Capuzzi
Filed under Mike's Blog
One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc.
In more practical terms, what I mean by “marketing context” [...]
