With this in mind, I am launching a series of free, LIVE CopyDoodles® Success Strategies webinars where I will interview some of the best and most relevant marketers I know, who are creating extraordinary marketing with extraordinary results.

These are not going to be the typical “interview the guru” type webinars you are familiar with. Instead, my goal is to showcase everyday entrepreneurs who are getting big results with their marketing.

Each webinar will be jam-packed with useful content you can take to the bank!

The first webinar is on August 12, 2010 at 8:00 PM EDT and my special guest is Renegade Marketer, Michael McLean.

Click here to reserve your seat at the next CopyDoodles® Success Strategies webinar.

Michael is a former professional hockey coach and now runs a super-successful insurance agency in Canada. He is also the founder of Renegade Insurance Marketing where he helps hundreds of other insurance agency owners create more profitable marketing in their businesses with his Renegade Insurance Marketing program.

In 2009, Michael was awarded the 2009 Glazer-Kennedy Insider's Circle Marketer of the Year Award for his phenomenal marketing strategies and results.

Over the years, Michael has created some of the most attention-grabbing, outside-the-box marketing techniques I've ever seen and because of his impressive results and unique use of CopyDoodles, I've asked Michael to share some of his biggest tips and strategies for you.

Click here to reserve your seat at the next CopyDoodles® Success Strategies webinar.

You’re guaranteed to get some big, BOLD ideas from Michael and discover what's working now! On this webinar, Michael will be sharing:

• How he's used CopyDoodles to create BIG bumps in his direct mailings
• His unique techniques for using CopyDoodles to create personality in his printed newsletters
• How and why he uses CopyDoodles in his emails, web sites and squeeze pages
• H ow he "CopyDoodled" his recent television commercial campaign with a big bump in response!
• His philosophy on how to market with success in 2010 and beyond!

This webinar will be 100% content and one you won’t want to miss. Join Michael and me on Thursday, August 12, 2010.

Click here to reserve your seat at the next CopyDoodles® Success Strategies webinar.

Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”

What Dan was referring to is one of the most often over-looked and misunderstood copywriting and direct marketing strategies, which concerns “the look” of your copywriting and marketing materials. Regardless if you are working on online or offline marketing, “how it looks is CRITICAL for maximum response.”

While you may not consider yourself a “copywriter” if you are putting words to paper or pixels with the intent of ultimately making money… YOU ARE A COPYWRITER and you should understand the importance of copy cosmetic techniques.

One important note.  Copy cosmetics do not replace the importance of traditional copywriting techniques, such as headline development, creating a compelling offer, etc.

Copy cosmetics enhance the foundation of good copywriting by making your copy visually more interesting and easier to read.

Copy cosmetics include techniques and strategies which:

•    Grab attention!
•    Promise an easy read
•    Convert readership into action
•    “Airs out”  your copy
•    Creates the look and feel of a personal, 1:1 message
•    Creates a “dual readership path” for skimmers

These strategies also allow you to differentiate yourself and standout from the majority of plain vanilla marketers and when used correctly create in increase in response.

So here’s some of my best copy cosmetic tips:

Use interesting photos and images whenever possible.  Typically, these are the first thing the eye is attracted to when glancing at a marketing piece.

-Always have a caption with your photo or image.  It’s logical if the image is the first thing looked at that a caption would be the second, therefore make sure you have a good caption with a strong benefit.

-Use sans-serif fonts for body copy online and serif fonts for body copy for printed materials.

-Vary font size throughout your copy (e.g. a headline at 48 points versus body copy at 12 points).

-Use underlining, boldfacing, simulated hi-lighting and fonts to recreate voice inflection in print.

-Use subheads to break up body copy and offer skimmers a quick readership path.

-Use CopyDoodles™ to simulate handwritten margin notes and doodles.

Remember these tips go along with well-written copy.  They do not replace it, but like a fine wine with a gourmet dinner, it will enhance and improve the overall copywriting design effort.

Not familiar with GKIC-Philly?  GKIC-Philly is a group of over 180 business owners, sales and marketing professionals, entrepreneurs, and professional practice owners interested in learning more about the direct marketing strategies and techniques taught by marketing gurus, Dan Kennedy, Bill Glazer and Michael Capuzzi.

GKIC-Philly offers you a unique opportunity to learn about direct marketing that goes against traditional, big, dumb marketing you see around every day.  Our type of marketing is measurable, affordable, and effective and yet we are not right for everybody.

GKIC-Philly is a resource for entrepreneurs who believe in "outside-the-box" thinking and ideas.  We are completely different than business referral groups and nothing like your local Chamber of Commerce. 

We are 100% focused on learning about marketing that works.Learn more at http://gkic-philly.com