Direct Mail Marketing Strategies:Does Your Marketing Cross the Goal Line?

I don’t know about you, but I love getting my mail everyday.  Each day I receive mail is like a mini-marketing lesson… if you know what to look for.  Just today I received an example that makes for an excellent teaching moment and while I am using direct mail as an example, the lesson applies [...]

Handwriting & CopyDoodles Grab Attention!

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.  What caught my eye was the red, handwritten word “BIG” and arrow on the cover.

I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but it [...]