These days few things stand out on many business web sites and it's as if many sites come from the same cookie-cutter mold.  Business owners and entrepreneurs are missing out on relationship-building and income-producing opportunities, simply because their web sites fail to grab the attention of viewers.

Smart marketers use a collection of proven response-boosting web strategies to grab the attention of these potentially valuable eyeballs and while there is no one, single "killer" strategy, adding the uniqueness of handwriting and hand drawn doodles to your web site is a proven response booster.

I suppose it's the jolt of seeing something so personal and hand-made on something that is computer-generated that shocks the eyes and brain to take a pause and try to register what in fact you're seeing.  Regardless it works and done right, can yield big bumps in response.

As a matter of fact, copywriter Mike Humphreys constantly split-tests elements on his various web sites and found that by adding a single CopyDoodle next to an optin box, he received a 297% bump in the number of people who opted in versus without the CopyDoodle.  Click here to read Mike's own article on his split test results.

Unfortunately, unless you were an HTML guru, adding CopyDoodles to web sites was limited to placing them around and next to things and being able to "write on top" of your web pages was next to impossible.

UNTIL NOW!

With the release of my CopyDoodles® Access Club, members will be able to quickly and easily "drag and drop" CopyDoodles, CopyFlash and CopyStamps ON TOP of their web pages to create a super realistic effect of literally handwriting on your site.

Check out videos where I show you how simple we've made this under "Demos" on the site:

http://www.copydoodles.com

Now just about anybody who can drag and drop and cut and paste code can add these proven response-boosting CopyDoodles and more to their web pages.  One beta tester called it a "game changer."

See for yourself and watch my CopyDoodles Access Club demo videos at:

http://www.copydoodles.com

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With the impending opening of my CopyDoodles Access Club later this month, I am releasing another “sneak peak” video showing you some of the powerful new features of this amazing, one-of-a-kind web site for business owners looking to create attention-grabbing, response-boosting marketing.

On this video I am showing a preview of our new SocialDoodles Facebook™ app which allows members to create custom CopyDoodles to post on the Facebook wall.  Nobody is currently using handwriting on Facebook and this is a sure way to get more attention for your posts.  Check it out at:

http://www.copydoodles.com

Also on this CopyDoodles Access Club sneak peak video, I show you our new vector based CopyDoodles (in EPS and EMF format for you design experts).  What this means for the rest of us is that CopyDoodles are now scalable to any size you need with NO DISTORTION!  So yes, you can have a CopyDoodle on the side of bus and it will look great!  Check out the VectorDoodles on our site under "Demos":

http://www.copydoodles.com

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Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical.  We all know what it’s like out there and the challenges we all face in getting our message heard and acted on.

And while there are many “shiny objects” that promise to solve this, in my opinion you should never discount the tried and true strategies successful marketers have used in the past.  This is why CopyDoodles® have proven to be so successful.  I did not invent the concept of handwritten margin notes and doodles for adding attention-grabbing, response-boosting power.  I simply made it drop-dead easy for ANYBODY to do in their marketing.

With the opening of the brand new CopyDoodles Access Club later this month, I am taking the power of CopyDoodles to a whole new level.  One simply unmatched by any other site or product out there – bar none, but also deeply rooted to proven, emotional direct response marketing.  This site has the power to transform your marketing and I am going to show you exactly how in this series of videos.

If you haven’t already, check out http://www.copydoodles.com to see my overview videos under "Demos."

Today’s video shows you the power of my enhanced CopyGenerators.  CopyGenerators allow you to create customized and personalized marketing graphics that stand out and get the attention of your readers online or offline.

There’s truly nothing like my CopyGenerators out there.  Check out this short video to see for yourself.

http://www.copydoodles.com

Here’s a quick list of the improvements we’ve made:

•    Improved CopyBubble Generator allows you to create “bubble text” on-the-fly

•    Enhanced CopyButton Generator features more Web button styles and the ability to easily customize every feature of the buttons, including the ability to have handwriting on your buttons!

•    Our new CopyDoodle Generator allows you to create your own CopyDoodles instantly via a brand new "what you see is what you get" feature.

•    Improved CopyNotes Generator allows you to create handwritten notes on a variety of new background images and even easier to use!

•    Enhanced CopyStamps Generator allows you to create simulated rubber stamps in seconds!  You can now see your CopyStamp before downloading and even add a "worn" look to your stamp.

•    With our famous CopyComic Generator, you can create customized, attention-grabbing (and fun) comics with just a few clicks!

I invite you to take a few minutes and check out my latest video to see each of these in action and leave me a note about your thoughts on our new CopyGenerators.  One lucky person, who leaves a comment, will win a full-blown version of my Copy Booster Profit Secrets course valued at $497.  Check it out now at:

http://www.copydoodles.com

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The big lesson for today is understanding how to create marketing that crosses the goal line.  What I mean is, in many cases marketing will get somebody to a certain point in the process and then not create the final and necessary steps to score (a.k.a. get the prospect to take action).

Using a football metaphor, it’s similar to getting to the five yard line and then not being able to get a touchdown.  All the work to get them to a certain point has been done, but not the necessary final push to score.

In my pile of mail today, I received a direct mail advertisement that exemplifies this short-coming.  Let’s walk through both the letter and the envelope it came in. The blue notes are my notes to you to illustrate the good and bad points

When I received this direct mail advertisement envelope, it looked very personal (except for the indicia) which gave it away as business mail.  The direct mail advertisement was hand-written in real handwriting, taking it to the 5 yard line, but then the company used an indicia versus a live stamp, which prevented the score. Even though this was a mistake the marketer receives a B+ for effort.  Now let’s look at the letter.

This direct mail advertisement letter is a classic example of doing a few good things, but several really dumb things that negate all the good work.  First the good things:

• Personalization increases response and increases conversion.

• Hand-signed signature conveys a real “me to you” letter so it appears to be coming from a real person.

Unfortunately, that’s about it for good techniques.  Now for the bad…

• Logo at top of letter tells me right way this is not personal correspondence (I wonder why they can afford a color logo, but not “real” printing for the envelope?)

• Copy is very weak and is classic, corporate-style copy.  It’s all about them and not my pains and concerns.  When writing copy, always keep your prospect and his pains in mind.  Remember, your reader is always thinking W.I.I.F.M – “what’s in it for me?”

• This direct mail advertisement has no strong call to action.  No urgency.  All he is doing is warning me that he’s going to call.  It would have been much better if he gave me the opportunity to raise my hand and request information from him.

• Telling me to visit their Web site without giving me a reason to visit is worthless and a waste of prime copy real estate.

• Other side of the direct mail advertisement letter was completely blank and could have been used for testimonials, etc.

So there you have it.  A business to business direct mail advertisement letter that had the makings of a pretty decent direct mail package that fails to cross the goal line.

If you’re going to do the hard work of marketing your product or service, make sure you go follow through and create marketing that grabs attention and converts.

Remember, getting all the way to the five yard line, regardless of how you got there, doesn’t count for anything!

Click on the link to download a PDF of this direct mail advertisement envelope and letter example.

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I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but it sure looked close).  But it was gratifying to see a major magazine use this ultra-effective copywriting design technique to grab attention.  For the last 18 months, I have been teaching people how to use this technique to create instant "eye magnets" that literally force your reader to engage with your piece.

Lately, I have been seeing the use of simulated handwriting more and more.  It’s in the Sunday paper, it’s on television and in magazine ads.  As a matter of fact I have seen a number of book covers that use this technique to stand out, including this one.

In my marketing consulting company, I have done a number of split tests and across the boards the materials that contain handwritten notes and doodles always perform better than those without them.  Of course you have to know how and when to use them appropriately (just slapping a bunch of CopyDoodles on your materials without proper thought can be counter-productive).

The use of simulated handwriting goes back a long way in advertising and I have a theory as to why I think simulated handwriting is being used so effectively today.   The use of computers, word processing and laser printers has created “homogenized marketing.”  95% of everything looks the same.

And when you introduce a handwritten or hand-drawn element to the mix, it becomes very different in a simple, human kind of way.  The effectiveness of a simple red handwritten note and doodle can be huge.  Look at the book cover above.  Its power is in its simplicity and human appeal.

I believe the use of simulated handwriting is one of the easiest and fastest ways you can grab attention in your marketing.   My CopyDoodles makes this fast and easy and you don’t need a graphic designer to do it for you.  Check them out!

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