If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow legal pad paper and if you’re like me – it got your attention. This can be an excellent way to increase the response of your marketing. And if you’re really like me, you
One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. In more practical terms, what I mean by “marketing