I highly recommend everybody watching this episode read this book and consider its application to your business and direct  marketing.  I found it quite eye-opening and took several pages of notes.

The logic behind the price strategies discussed in this book could help every single business owner, entrepreneur, and especially anyone who is doing direct marketing.  Dan Kennedy and Jason Marrs share their secrets for setting prices for the greatest gain and they tell you how to compete with FREE which is becoming so prevalent in today’s marketplace.  I highly recommend this book.

Want a fun, attention-grabber for your next direct marketing mail campaign?  Check out the million dollar bills you can print from EasyMillions.com (non-affiliate link).

While these are not new, two different direct marketing campaigns crossed my desk recently using them and both caught my eye.  I think they’re a fun, eye-grabbing way to grab attention, which is the critical first step to any marketing campaign.

The company that makes these also makes a unique million dollar thank you card, so check out EasyMillions.com.

My last tip is for anybody who wants a free set of never-before-released CopyDoodles (these are exclusive and will never even be available in the CopyDoodles Access club)!

We’re going to give you this set if you help us spread the word about the power of CopyDoodles by telling your business-owner friends about the power of CopyDoodles.

You’ll be helping us out (which I greatly appreciate) and you’ll be able to grab two different sets of brand new CopyDoodles as a way of thanking you for your support.

Check out www.copydoodles.com/x/free-copydoodles-friend to grab these CopyDoodles and thanks in advance! {NOTE: Free Offer Ended 9/1/11}

I hope you enjoyed these 3 direct  marketing resources and tips which I have shared with you today and if you have any comments, please leave them below!

Transform Your Business With a Mastermind

These past few weeks I have been busy working on a project that I have been keeping a bit of a secret.  But now I am ready to reveal what I have been working on…  I have been hard at working putting together a great new book called, Mastermind to Grow Rich and today I’m asking for a little bit of help.

Mastermind to Grow Rich will cover the benefits and power of the mastermind experience.  It will explore case studies, real-life breakthroughs, and examples.
In it, I will also describe how my participation in mastermind experiences has created incredible breakthroughs in my ability to help others, my income and my business, including the creation and launch of CopyDoodles® in 2007.

I know many entrepreneurs have similar stories and testimony about the power of the mastermind.

Do you have a great success story that you think should be told?  Send me some of your best mastermind experiences and I might just interview you for the book!

If you’ve never been able to take part in the greatness of a mastermind experience (where you can get invaluable feedback and insights for your business in order to create a potential multi-million dollar idea), or even if you have been to a part of a mastermind experience in the past, you’re in luck.

Not only do you have the chance to attend one with me in 2 weeks on July 30th, but if you attend, you will also be fortunate enough to receive the very 1st draft of my Mastermind to Grow Rich book.

For more information on attending visit:

http://www.mikecapuzzi.com/vip_mastermind/

We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates exceptional experiences for its guests.  While we learned (and relearned) many of the things that makes Disney great, I thought I would share the six that clearly stood out.

1) Ask for feedback (and capture contact info)
Within minutes of boarding the Disney Institute bus, all of us were asked if we would agree to fill out a short survey regarding our tour.  They did not give us the survey, but instead asked for our contact information to email it to us after our return home.

Two important notes – the interest and mechanism to get our feedback (and contact information) and second the baby-step to get our agreement to do it.  Rather than overwhelm us during the tour, Disney smartly got us to agree first and captured our email info for follow-up.

Surveys are a very smart way to collect information and marketing insights from your customers.  I love using surveys to capture open-ended comments about how my products and services help them.  I then use the exact words they share when writing copy for my business.

2) Create and share your story
Within minutes of meeting our mastermind group, our hostess Maggie told us her story and how she came to work at Disney.  This is a very smart strategy top marketers and speakers use every time they speak, present or engage with a customer.

People like to do business with people they know, like and trust.  Part of this relationship-building process is to let people know how you arrived to where you are today and why you are in a position to help them.

Story-telling is one of the most effective ways to connect with other people and carefully considering and crafting your story is a critical exercise for all entrepreneurs and business owners.

This topic of “your story” came up during several mastermind members presentations.  As a matter of fact, the group helped one of our members create the beginnings of an amazing story that he never even considered using in his marketing (which is typical since we all tend to be to close to see our own stories). In a previous life, Dave was a former Alaskan bush pilot where he flew in some of the most dangerous terrains on earth.  One of the nuggets the mastermind group gave him was how he could use this unique back story in his real estate business.

Over the next two days, I will share the other four strategies that you can take from Disney and apply to your business to make it exceptional.  For more information about my Elite Experience Mastermind Group, please email me at info@mikecapuzzi.com