Thursday, September 9, 2010

Marketing With Cartoons-The Power of Personalized Comics

June 1, 2010 by Mike Capuzzi  
Filed under Mike's Blog

Years ago, using cartoons and comics in marketing was much more commonplace than it is in 2010.  Many of the most successful brands of the day used the attention-grabbing power of cartoons to promote their products.  As the famous copywriter and marketer, John Caples said,

“For more than 50 years readership studies have shown that comic [...]

 
 
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