Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don't care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use
Tag Archive: Marketer
6 Cool Ways Everyday Business Owners Have Added CopyDoodles to Their Marketing Mix!
CopyDoodles are one of the most fun and effective tools to add to your marketing mix. Thousands of satisfied clients from over 30 countries use CopyDoodles in their marketing mix to create print and online marketing that stands out and gets noticed. Just this week, CopyDoodles Access Club Member Alan Steacy sent us this note…
Two Copywriting Tips for Smart Direct Response Marketers
Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses
Direct Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks
Dan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on 'graphic enhancements' in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter
Testimonial Strategies-The Temptation of “Testiphonials”
Smart marketers know having real testimonials is a powerful marketing strategy. What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally
GKIC Marketer Of The Year And Much Much More...
A Report from the 2010 Glazer-Kennedy SuperConference I just got back from the 2010 Glazer-Kennedy SuperConference in Dallas, Texas. It was another four days of intense learning and powerful networking and as usual, it was great to see old friends and meet new ones. At the 2009 GKIC SuperConference, I had the opportunity to be
The Power of Context & Attention Marketing
One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. In more practical terms, what I mean by “marketing
Marketing Tips-How Can You Use This Marketing Idea in Your Business?
I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who
Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)
So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group. To recap: 1) Ask for feedback (and capture contact info) 2) Create and share your story 3) Foster an environment of idea sharing 4) Create a