Testimonial Strategies-The Temptation of “Testiphonials”

Smart marketers know having real testimonials is a powerful marketing strategy. 
What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself.
The important lesson here is the word “real.”
Lately, I have seen an increase in a practice I personally detest and one [...]

GKIC Marketer Of The Year And Much Much More…

A Report from the 2010 Glazer-Kennedy SuperConference
I just got back from the 2010 Glazer-Kennedy SuperConference in Dallas, Texas.  It was another four days of intense learning and powerful networking and as usual, it was great to see old friends and meet new ones.
At the 2009 GKIC SuperConference, I had the opportunity to be a presenter [...]

The Power of Context & Attention Marketing

One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc.
In more practical terms, what I mean by “marketing context” [...]

How to Create Guarantees That Are Guaranteed to Boost Response!

Every business owner, entrepreneur and marketer should have a strong guarantee for their products or services.  It’s a fundamental strategy which will increase conversion and sales and if done right offers you a competitive edge.
Crafting a unique guarantee that stands out and removes all fear from investing in your product or service is a worthy [...]

Marketing Tips-How Can You Use This Marketing Idea in Your Business?

I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location.
So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who “get’s [...]

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)

So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group.
To recap:
1) Ask for feedback (and capture contact info)
2) Create and share your story
3) Foster an environment of idea sharing
4) Create a “behind-the-scenes” experience for your customers
5) [...]

Direct Mail Marketing Strategies:Does Your Marketing Cross the Goal Line?

I don’t know about you, but I love getting my mail everyday.  Each day I receive mail is like a mini-marketing lesson… if you know what to look for.  Just today I received an example that makes for an excellent teaching moment and while I am using direct mail as an example, the lesson applies [...]

A Good Marketing Idea Done Wrong

If I have one vice, it’s a good cigar, which is why I am a subscriber to a cigar magazine (yes they have magazines for everything).  Anyway, my annual subscription is up for renewal and the magazine sent me a special offer in the mail to renew.
To be honest, I was on the fence about [...]