One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their…

One of the biggest response killers I see with the marketing materials I critique for clients and coaching members has to do with what I call “marketing context.” By definition, context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. In more practical terms, what I mean by “marketing…

I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World.  We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates…