Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my "3 Steps to Incredible Response" webinar (and
During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on 'graphic enhancements' in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter
One of the best ways to improve your marketing is to watch what other smart marketers are doing and figure out a way to use those same successful strategies in your business. With this in mind, I am launching a series of free, LIVE CopyDoodles® Success Strategies webinars where I will interview some of the
If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks "copy cosmetics" and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”
I don’t know about you, but I love getting my mail everyday and looking through all the direct mail advertisements I receive. Each day I receive mail is like a mini-marketing lesson… if you know what to look for. Just today I received a direct mail advertisement example that makes for an excellent teaching moment
On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly. More than 320 local entrepreneurs and business owners packed the room to hear Dan's wisdom on thriving during these tough economic times. Dan's presentation was not only full of useful wisdom and actionable items, but it also delivered in