Testimonial Strategies-The Temptation of “Testiphonials”

Smart marketers know having real testimonials is a powerful marketing strategy. 
What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself.
The important lesson here is the word “real.”
Lately, I have seen an increase in a practice I personally detest and one [...]

How to Grab Attention And Create Authority Positioning Using a Tear Sheet

“What others say about you is 100 times more believable than what you say about yourself.”

The idea above is the reason why social proof and capturing customer and client testimonials is so important for grabbing attention and increasing response.  Third-party endorsements and testimonials are proven and essential strategies that work.
A variation, which taps into the [...]