How Can You Use This Marketing Idea in Your Business?

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I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who…

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How the Blizzard of 2016 Can Improve Your Marketing

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Here on the East Coast, we were hit with “The Blizzard of 2016.” Where I live, 27 inches of snow fell on Saturday. Of course if you live in the U.S. you already know this and you already know the “top of mind” attention this wintry weather is generating. Interestingly enough, there is a valuable…

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Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)

If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it.  Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make…

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Marketing Tips: Swim With the Sharks and Learn!

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I normally don’t watch a lot of TV, but one show I’ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC. Each episode is a valuable lesson for all entrepreneurs.  During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over…

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Marketing Tips: How a Blizzard Helps Improve Your Marketing

Mike Capuzzi Marketing Lessons From A Snow Storm

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re  getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this…

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