Marketing Tips-How Can You Use This Marketing Idea in Your Business?

I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location.
So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who “get’s [...]

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)

So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group.
To recap:
1) Ask for feedback (and capture contact info)
2) Create and share your story
3) Foster an environment of idea sharing
4) Create a “behind-the-scenes” experience for your customers
5) [...]

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)

If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it.  Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make [...]

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)

I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World.  We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney.
We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates exceptional [...]

Marketing Tips: Swim With the Sharks and Learn!

I normally don’t watch a lot of TV, but one show I’ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC.
Each episode is a valuable lesson for all entrepreneurs.  During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over the [...]

Marketing Tips:How a Blizzard Helps Improve Your Marketing

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re  getting hit again today with another HUGE snow storm.
Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this wintry [...]