Posts Tagged ‘Marketing’
The Number One Mistake People Make With CopyDoodles®
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…
Read MoreSell Like Disney
I just returned from a quick trip with the family to Disney World. This trip was our sixth Disney trip with our kids, and I was more amazed than ever before just how skillful and intentional Disney is at extracting maximum revenues from their guests. Anybody who considers themselves a life-long student of marketing has…
Read More28 Types of Pictures for Effective Marketing and Advertising
In the April 2013 issue of my print newsletter, SMART Ideas, I focused the entire issue on the power and use of pictures in your marketing to get attention and make sales. The correct use of pictures is often an under-utilized, but extremely important topic for smart marketers. In this article, I’m going to give…
Read More3 Unique Ways to Get Attention with Photos
Marketing with photographs is an excellent way for business owners and entrepreneurs to create marketing that stands out and gets attention. Photos in marketing have been around since the early 20th century and some of the greatest names in advertising have created world-famous campaigns built around photos. Ogilvy’s Rolls Royce ad, Bernbach’s VW ads, Absolut…
Read MoreThe Art of Designing Envelopes That Stand Out!
Marketers who send a lot of direct mail know there is an art and science to the design of the envelope. If you were to study any of the great direct mail marketers, each would reaffirm the critical importance of the design and look of your envelopes and how certain design principles can result in…
Read MoreMarketing with PURLs (part 3 of 3)
In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses.  In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, I’m going to share a few additional types…
Read MoreSuper Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked…
Read MoreMarketing with PURLs (part 2 of 3)
In part 1 of this series (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. PURL marketing allows you to create personalized marketing for direct mail and email campaigns and I cannot imagine any type of business owner not being able to add PURLs…
Read MoreIs the Customer Always Right?
We’re all familiar with the old maxim, “The customer is always right.” As business owners it’s been drilled into our heads since the first day we started our business. If you research it, you’ll see it attributed to the founder of England’s Selfridge Department Stores, Harry Gordon Selfridge way back in 1909. On face value,…
Read More3 Easy, Yet Effective, Strategies To Help Anyone Write Better Copy!
Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don’t care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use…
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