Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists

One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their [...]

Copywriting Cosmetics:Why Copy Cosmetics are Important to Your Marketing Success!

If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates.
Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”
What Dan [...]

Marketing Tips:How a Blizzard Helps Improve Your Marketing

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re  getting hit again today with another HUGE snow storm.
Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this wintry [...]