A favorite pastime of mine is cooking. While I don’t have any sort of specialty, I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make. If you’re like me and enjoy food, you naturally understand the value and importance of enhancing the
Tag Archive: Mike Capuzzi
Direct Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks
Advertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in
Five Reasons You Must Be In a Mastermind Group in 2011
NOTE: I will be conducting a LIVE webinar on Thursday, November 4, 2010 at 2:00 PM EDT regarding my 2011 Elite Experience Mastermind Group. Save your webinar seat by visiting: http://www.elitemmg.com Smart entrepreneurs know knowledge is power and speed is critical in order to run a highly-profitable business. Equally important is associating yourself with other
Sneak Peak Video Reveals a Unique Way to Stand Out on Facebook™ and Create CopyDoodles® as Big as a City Bus!
With the impending opening of my CopyDoodles Access Club later this month, I am releasing another “sneak peak” video showing you some of the powerful new features of this amazing, one-of-a-kind web site for business owners looking to create attention-grabbing, response-boosting marketing. On this video I am showing a preview of our new SocialDoodles Facebook™
FREE Video Reveals 6 Reasons Why You Must Check Out CopyGenerators For Yourself!
Today, more than ever, creating marketing that gets the attention of your target market and gets them to respond is critical. We all know what it’s like out there and the challenges we all face in getting our message heard and acted on. And while there are many “shiny objects” that promise to solve this,
Testimonial Strategies-The Temptation of “Testiphonials”
Smart marketers know having real testimonials is a powerful marketing strategy. What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally
A Timeless Secret: Mastermind to Grow Rich
Transform Your Business With a Mastermind These past few weeks I have been busy working on a project that I have been keeping a bit of a secret. But now I am ready to reveal what I have been working on… I have been hard at working putting together a great new book called, Mastermind
A Wise Lesson From Napoleon Hill
Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design
Copy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists
One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their