Good Saturday morning! My wife is gonna kill me because I am “working” on a Saturday morning, but I just had to send this mail to you. For the past 8 months, Yanik Silver and I have been working on a special type of mastermind group. While its taken a bit longer than we expected,…
I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who…
So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group. To recap: 1) Ask for feedback (and capture contact info) 2) Create and share your story 3) Foster an environment of idea sharing 4) Create a…
If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it. Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make…
I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World. We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates…
Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this…
One of the principles of marketing I constantly remind people about the importance of its “context.” The term context means the set of circumstances or facts that surround a particular event, situation, scenario, etc. In more practical terms, what I mean by marketing context is the appropriateness and sensibility of a particular marketing message delivered…