In my last article (http://www.mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of “personal correspondence” and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of “the lost art of personal correspondence” and
Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my "3 Steps to Incredible Response" webinar (and
I don’t know about you, but I love getting my mail everyday and looking through all the direct mail advertisements I receive. Each day I receive mail is like a mini-marketing lesson… if you know what to look for. Just today I received a direct mail advertisement example that makes for an excellent teaching moment