Announcing the CopyDoodles® Success Strategies Webinar Series!

One of the best ways to improve your marketing is to watch what other smart marketers are doing and figure out a way to use those same successful strategies in your business.
With this in mind, I am launching a series of free, LIVE CopyDoodles® Success Strategies webinars where I will interview some of the best [...]

Testimonial Strategies-The Temptation of “Testiphonials”

Smart marketers know having real testimonials is a powerful marketing strategy. 
What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself.
The important lesson here is the word “real.”
Lately, I have seen an increase in a practice I personally detest and one [...]

Marketing With Cartoons-The Power of Personalized Comics

Years ago, using cartoons and comics in marketing was much more commonplace than it is in 2010.  Many of the most successful brands of the day used the attention-grabbing power of cartoons to promote their products.  As the famous copywriter and marketer, John Caples said,

“For more than 50 years readership studies have shown that comic [...]