One of the best advertisement ideas used by businesses in their marketing is to connect with your audience on a personal level with pets and animals. According to the American Pet Products Manufacturer’s Association, 63% of American households have a pet and over 50% of all pet owners would rather be stranded on a desert
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in
These days few things stand out on many business web sites and it's as if many sites come from the same cookie-cutter mold. Business owners and entrepreneurs are missing out on relationship-building and income-producing opportunities, simply because their web sites fail to grab the attention of viewers. Smart marketers use a collection of proven response-boosting
One of the best ways to improve your marketing is to watch what other smart marketers are doing and figure out a way to use those same successful strategies in your business. With this in mind, I am launching a series of free, LIVE CopyDoodles® Success Strategies webinars where I will interview some of the
Smart marketers know having real testimonials is a powerful marketing strategy. What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally